Lots of money spent for lots and lots of time on the major networks tonight.  Here’s Obama’s closing argument:

The McCain campaign is giving away McCain buttons on Facebook:

Obama will buy 1/2-hour ads in primetime on major networks 6 days before the election.  This alone will make opting out of the federal campaign finance system worth it.

McCain’s always been better as the underdog, so this new strategy to get tough on Obama could work for him.  If anyone can pull it off it’s probably him.  But after the last debate a lot of people noted that Obama looked happy and optimistic while McCain just looked grumpy.  Americans don’t vote for grumpy–or angry, or mean, or any other overwhelmingly negative personality trait.  I have no doubt that McCain will get in some great jabs and will seem more “presidential” than he has in recent weeks, now that he is definitely behind.  (Ironically, this leader is not very good when in the lead.)  And maybe he can even do those things with a more genuine-looking smile.  But Obama has already begun to seal the deal on seeming “acceptable” and “presidential”–people can see him in that role, after the first debate and the various economic crisis press conferences–so it seems a bit late in the game to try to tie him to Tony Rezko now.   That stuff has been in the news since the primaries, and it hasn’t stuck yet; betting that it will stick now, when voters are more inclined to give Obama the benefit of the doubt, is another Hail Mary pass that probably won’t work.

Here’s another step forward:  A two-minute(!) ad where Obama speaks directly to the camera about why we should vote for him, without a single reference to McCain.  A little bit risky, but he clearly knows what he’s doing.

Two minutes of ad time won’t come cheap either, but wouldn’t it be amazing to see that on TV across the country?

The Obama campaign sent out a new video today to supporters, explaining how they plan to win this election.  The bottom line? Victory is totally possible, but it won’t come cheap.  (Conveniently, the video plays right next to an online contribution form.)  It’s an interesting peek into what those campaign strategists do all day.

I don’t happen to think that lobbyists are as evil (or unnecessary) as most Americans seem to think they are.  But I do recognize that bashing them makes for good campaign ads!

John McCain has a new ad out touting the “experience” he and Sarah Palin have that will help get us out of the giant–and rapidly growing–economic and financial mess we’re in.  But he doesn’t actually say what that experience includes, and he’s certainly never claimed to be an expert on the economy.  Joe Klein fills in the gaps, and isn’t impressed by what McCain has learned over the years:

Actually, John McCain has excellent experience–a ringside seat–in the vagaries of this experiment in greed and anarchy. He was a member of the Keating Five. This was the signature scandal of the Savings and Loan crisis, twenty years ago. It concerned the insider help that five Senators gave Charles Keating and his Lincoln Savings and Loan, in return for contributions and gifts. The deregulation of S&Ls–community banks dedicated to local mortgages (like George Bailey’s bank in “It’s A Wonderful Life”)–enabled slick operators like Keating to make reckless loans in new areas where they had no expertise. The final tab to the taxpayers was $165 billion. McCain wasn’t the worst offender in the scandal. He was included in the Five to make it bipartisan (the other four were Democrats). But he knew Keating, partied with him, made inquiries on his behalf. He once told me that his role in the scandal was harder on him, in some ways, than being a prisoner of war “Because my honor was called into question.” After an experience like that, you might think Senator Honorable would have devoted himself to preventing other such crises–to making sure the Big Wall Street Casino was operating according to rules that wouldn’t screw the small investors and, more to the point, the taxpayers. But he walked the anti-regulatory party line, with only occasional exceptions…and tried to lay down a smokescreen of righteousness by campaigning against small potato[e!]s like legislative earmarks–money to study the mating habits of, uh, crabs, in, uh, Alaska (proposed by Governor Honorable). What we are seeing on Wall Street today is the result of an ideology gone amok. There was call to loosen and change the antiquated regulations governing investment back in 1980. But the Republican era has seen that loosening go to the point of near-cataclysm. Banks are failing, markets dropping. We are in the midst of a slow-motion economic crash. What happens next is an economic contraction: loans aren’t available, so businesses can’t expand. A crash comes at the beginning of a period of economic trouble. John McCain, after his political near-death experience, could have made the responsible regulation of markets one of his great causes. He didn’t. And today he said, once again, “The fundamentals of our economy are strong.” I hope he’s right, but it’s entirely possible that he knows as much about our economy as Sarah Palin knows about The Bush Doctrine.

Here’s more on the Keating Five.  To refresh everyone’s memory of the late ’80s, McCain was cleared of all charges, but reprimanded as having exercised “poor judgment.”  Let’s compare all of the above with what we’ve been told about the Senior Senator from Arizona this year: McCain should be president because he has (a) experience, (b) good judgment and (c) reformist instincts.  Hmm.

This site could easily consume several hours:  Watch campaign ads from all elections since 1952.